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The project EuBikE – European cyclo tourism Educational program – aims at developing and piloting a set of ICT tools and an innovative model for the recognition and use of informal competences for developing and advancing cyclotourism. EuBikE proposes to integrate skills of tourism providers and the informal competences of cyclotourist associations for the development of cyclotourism products. EuBikE is a project of the European LLP programme, specifically of the sub-programme Development of Innovative ICT-based content, services, pedagogies and practice for Lifelong Learning (Key Activity 3).
Today, in a complex and fast-changing world, it is necessary for individuals to acquire and adapt competences (knowledge, skills and attitudes) through all forms of learning to cope with various challenges. One economic sector where acquisition of competences tends to occur in an implicit way and where informal skills play a big role is tourism, especially rural tourism. Cyclotourism definitely represents an example of sustainable tourism, both in terms of environmental, economic and socio-cultural aspect of tourism development. euBikE wants to promote cyclotourism and support its actors through strengthening their skills and knowledge!
January 2014 – June 2016
The project aims at developing and piloting a set of ICT tools and an innovative model for the recognition and use of informal competences for developing and advancing cyclotourism, testing them in the European territories involved in the project.
Specific objectives of EuBikE are:
:: To map existing models of cyclotourism development in EU, focussing on the use of competences among the main stakeholder groups;
:: To develop a new participatory approach for the integration of competences and co-production of cycling tourism products based on the direct interaction of tourism providers (destination management organisations and hospitality and tourism businesses) and cyclotourism associations via the learning platform eDucation Box;
:: To enhance and foster new marketing practices foreseeing the active participation of cyclotourists (end-users) through an ad hoc app, the eMarketing Social App;
:: To validate the approach in a real-life leisure contexts in four European countries (IT, DE, AT, CH), through a two-steps piloting: co-production of cycling tourism products and testing and reviewing by the cyclotourist;
:: To promote the knowledge produced among all interested stakeholders and to favour the multiplication of the approach.
Major milestones will be:
:: Identification and definition of the context (resources and actors) (WP1 and WP2)
:: Development of the eDucational Box and eMarketing Social Platform and App (WP2)
:: Definition of the learning program and development of the contents, as implementation of the aforementioned methodological principles (WP3)
:: Piloting and Validation (WP4)
:: The creation of a strategy for the sustainability of the model (WP5).
The projects will result in several benefits:
:: Tourism providers will become more equipped to create products appealing to a growing community, which would increase their success in the market;
:: The informal competences of cycling associations will be recognised and used with potential to become employment qualifications;
:: New high quality cyclotourism products, adapted and appreciated by the emerging cyclotourist community, will be co-produces through knowledge integration of tourism providers and cycling associations.
:: Superficie 8 (IT) Coordinator
:: La Tana Libera Tutti / Le Mat (IT)
:: Bournemouth University Higher Education Corporation (UK)
:: IMC University of Applied Sciences Krems (AT)
:: Ökologischer Tourismus in Europa e.V. (DE)
:: Associazione seed (CH)
:: Zoï Environment Network (CH)